From sales to marketing to HR to inventory and everything in-between, managing all the moving parts of your small business can be a challenge, we understand! Social media is one task that often goes undone simply because a consistent time commitment is mandatory in order to drive growth. In the sea of choices for social media amplification tools, we’re sharing a few that economically drive more demand for your small business.
6 top-notch social media tools for SMBs
Social Media Scheduling:
Meet Edgar
Interested in saving up to eight hours every week? Meet Edgar can help! This social media scheduler works overtime to drive more visitors to your website. How, you ask? By using audience analytics to ensure that content your audience actually interacts with is shared across your social platforms and by automatically recycling content that gains engagement so, the amount of new posts you create can be decreased.
Buffer and Hootsuite
These two social media platforms work similarly; connect your social accounts, schedule posts you’ve written, and gather analytics. If you create more than a post at a time, they can be added to a spreadsheet and bulk loaded to these platforms to save time. Buffer in particular has a user interface that makes it simple to re-schedule any post and comes in handy when you want to quickly recycle your most successful posts. In addition, Buffer is the more economical of the two choices.
AgoraPulse
Yet another social media scheduler, AgoraPulse has features (beyond scheduling) to offer such as social media in-boxes where you can track and answer incoming messages and run social media contests, quizzes and other interactive tactics while you’re at it. A big differentiator is the receipt of analytics in PowerPoint format, an ability to easily and automatically compare your success to that of your competitors and put your connections into categories.
Social Media Link Tracking
Bit.ly
By now we’re all familiar with shortened URLs on social media platforms. Bit.ly is a tools that shortens and tracks the links you post. Doing so makes it possible to see where the link goes, who uses it for what, and how many times it’s shared which is particularly useful when the link is tied to a larger campaign.
Social Media Following and Monitoring
Tweepi
Sure, it’s easier to purchase fake followers than grow an organic audience but it’s not the smartest way to gain ROI on social media. Tweepi is a Twitter-only platform known for helping users more easily grow followers. Search and connect with potential followers by sorting categories such as interests, social handle, organization, geography and more. Tweepi also simplifies spam management by detecting and un-following unwanted accounts. In addition, they deliver competitive insights and show hashtag performance so you can optimize hashtags to gain more reach.
Happy socializing!
For more business accelerations tips and tricks, visit our blog. For help choosing the best office equipment and technologies to support your Phoenix or Flagstaff business growth goals, contact us!
