Marketing innovations that truly revolutionize the way we do business are actually few and far between, even in the rapidly evolving digital world. The same principles that sold something a hundred years ago still apply, more or less.
However, the massive advantage that we do have compared to those who came before us is the ability to customize and personalize our advertisements to a really remarkable degree. Digital marketing makes this easy—but it’s just as easy with your print collateral too. Using a technology called variable data printing, you can bring your cross-media marketing to the next level.
Let’s explore that a little further:
What is Variable Data Printing? Why Would I Want to Use it?
In a nutshell, variable data printing allows you to personalize certain elements of your marketing materials with unique information from a database.
It helps to have an example. Imagine, for instance, that you wanted to send out a thank-you note to your last 100 customers (that perhaps included something like a coupon or other means of incentivizing their return business). You could send a generic one, sure, but you know that a personalized note would have better results.
Imagine that you have a database of your customer information, with things like their name, the item they last bought, and other data points of that nature. What can you do with that?
With variable data printing, you could send them a letter addressed to them specifically—one customer might get, “Hi John, thanks for purchasing your Blue Widget” and another might get “Hi Bob, thanks for purchasing your Red Widget.” Obviously in this example the name and the item purchased have been customized.
Once you mull this over for a while, you can really see how useful it can be.
Try XMPie for Free With Your Xerox Printer to Try Out Variable Data Printing
XMPie for Xerox is a powerful variable data printing tool. Now you can try it for free with the Xerox Connect App for XMPie. This app gives you the chance to try out variable data printing with over 50 pre-loaded templates, ranging from cards to calendars.
Impressed By Variable Data Printing? Learn About More Impressive Xerox MFP Features at Smart Document Solutions
Variable data printing is just one of the many ways your Xerox multifunction printer can go beyond simple document processing and become an in-house marketing machine. It can also serve as a way for your remote and on-site teams to collaborate, contribute to your workplace’s universal compliance, and even be your always-on translator. Take a look at these posts from the blog to learn about these topics and more:
- Xerox Mobile Print: How Real Businesses Are Taking Control of Their Print Environment
- Implementing a Universally Compliant Office With Xerox ConnectKey
- The Xerox Easy Translator Service: One Printer, Over 40 Languages
Ready to learn more about what Xerox can do for your office? Please come and visit us in Phoenix, Flagstaff, or Lake Havasu the next time you’re in the area. You’re also more than welcome to contact us now or request a free online quote!
