Variable data printing isn’t just for big businesses.
Small businesses can benefit from this exciting technology too—sometimes a lot.
In today’s post, we’ll be discussing some of the ways that real small businesses are using variable data printing for everything from customized product follow ups to laser-targeted regional advertisements.
First, a quick reminder. We’ve talked about variable data printing on the Smart Document Solutions blog before. You might recall our post How Forward-Thinking Businesses Profit From Variable Data Printing, which is a great resource if you’re new to the concept of variable data printing. In it, we explain what it is, how it works, and how it can be implemented with your Xerox multifunction printer.
Now, on to the examples of how real small businesses are using variable data printing today:
Sending Custom Product Follow-Ups and Upsells With Xerox Variable Data Printing
Imagine that your organization sells a product. We’ll call it Widget A. Later on, your company develops another, complimentary product. That’s Widget B. Customers who have Widget A could also benefit from owning Widget B—if only they knew about it!
Sending out a static advertisement to all of your customers seems like a serviceable option, and in many cases it might be. But what if your “Widget A” product has some degree of complexity to it, with different versions or feature sets (and thus, so does Widget B).
With variable data printing, you can produce a product follow up, upsell, or advertisement that addresses the exact reasons why the customer might want to upgrade or also purchase the next product.
Using Variable Data Printing for Regional Advertisements
Regional advertisements are one of the best ways to use variable data printing, but often go overlooked—which leads to unnecessary clutter in advertisements and yields possible customer confusion.
Let’s say that your business has opened a second location in the next town over—congratulations. With variable data printing, you can send advertisements to customers which include the phone number and address to the location closest to them geographically, either your original storefront or office, or the new second location.
Note that this kind of variable data printing can be combined with other uses of the technology as well, such as the example given in the previous section.
Variable data printing gives advertisers—including the ones at small businesses—an incredible degree of freedom and customization. It’s no secret that personalized advertisements work better, but oftentimes small business decision makers are lead to believe that these things are out of their reach. Nothing could be further from the truth thanks to modern Xerox technology!
Learn More About How Your Xerox MFP is an In-House Marketing Powerhouse!
Variable data printing is the tip of the proverbial iceberg in terms of what you can accomplish using a modern Xerox device. Our team at Smart Document Solutions is standing by to answer your questions and help you discover the office equipment that’s right for your unique business mission.
We invite you to come and see us at any of our convenient locations, or you can contact us now. If you know it’s time for an office upgrade, we also invite you to request a free online quote.
