adobe indesign

XMPie StoreFlow for Print Providers: How To Offer Customizable Online Ordering (and More!)

Most print shops in the United States can reasonably be considered small businesses. On average, they have 1-9 employees, a single location, and provide mostly localized services. Thus, it’s pretty safe to assume that the owners of these establishments take on a lot of responsibility! If you’re nodding your head because that level of responsibility describes your experience as a decision-maker in the print provider space (or perhaps understates it!), then you [...]

How to Design Variable Data Promotional Materials With Xerox’s uDirect for InDesign

It's pretty much a given that everyone wants their marketing materials to stand out. But what elements genuinely make a piece of marketing stand out? Is it flashy graphics, obnoxious (yet eye-catching) colors, or the font? Some arcane combination of all of the above? In most cases, the answer is much simpler. Standing out often just means connecting with your audience on a truly individual level. This is difficult, of course, with [...]

Why Variable Data Printing Is Hugely Effective for Small Businesses

When you start a small business, it can feel like everyone wants a piece of you—whether they’re selling something useful or… well, something not so useful. Have you ever tried solving a simple problem, only to find yourself drowning in marketing jargon and technobabble? Suddenly you're knee-deep in phrases like “real-time predictive adaptation” or “seamless AI-assisted data augmentation for mission-critical action items.” Small business owners tend to shirk away from these kinds [...]