How to Design Variable Data Promotional Materials With Xerox’s uDirect for InDesign
It's pretty much a given that everyone wants their marketing materials to stand out. But what elements genuinely make a piece of marketing stand out? Is it flashy graphics, obnoxious (yet eye-catching) colors, or the font? Some arcane combination of all of the above? In most cases, the answer is much simpler. Standing out often just means connecting with your audience on a truly individual level. This is difficult, of course, with [...]
