variable data printing - Smart Document Solutions

How to Design Variable Data Promotional Materials With Xerox’s uDirect for InDesign

It's pretty much a given that everyone wants their marketing materials to stand out. But what elements genuinely make a piece of marketing stand out? Is it flashy graphics, obnoxious (yet eye-catching) colors, or the font? Some arcane combination of all of the above? In most cases, the answer is much simpler. Standing out often just means connecting with your audience on a truly individual level. This is difficult, of course, with [...]

Why Variable Data Printing Is Hugely Effective for Small Businesses

When you start a small business, it can feel like everyone wants a piece of you—whether they’re selling something useful or… well, something not so useful. Have you ever tried solving a simple problem, only to find yourself drowning in marketing jargon and technobabble? Suddenly you're knee-deep in phrases like “real-time predictive adaptation” or “seamless AI-assisted data augmentation for mission-critical action items.” Small business owners tend to shirk away from these kinds [...]

Real World Examples of How Small Businesses Use Variable Data Printing

Variable data printing isn’t just for big businesses. Small businesses can benefit from this exciting technology too—sometimes a lot. In today’s post, we’ll be discussing some of the ways that real small businesses are using variable data printing for everything from customized product follow ups to laser-targeted regional advertisements. First, a quick reminder. We’ve talked about variable data printing on the Smart Document Solutions blog before. You might recall our post How [...]

How Forward-Thinking Businesses Profit From Variable Data Printing

Marketing innovations that truly revolutionize the way we do business are actually few and far between, even in the rapidly evolving digital world. The same principles that sold something a hundred years ago still apply, more or less. However, the massive advantage that we do have compared to those who came before us is the ability to customize and personalize our advertisements to a really remarkable degree. Digital marketing makes this easy—but [...]

Package Inserts Done Right: Methods to Increase Customer Retention & Loyalty

Pop quiz. What’s more cost effective: keeping your current customers or acquiring brand new ones? You probably immediately knew the answer—retaining your existing customer base is far more cost effective, which is why successful businesses put such an emphasis on keeping “proven buyers” happy. If your business ever ships a product to your customers, you’ve likely experimented with package inserts. A package insert is a dirt-cheap way to increase customer retention if [...]

How to Design Variable Data Promotional Materials With Xerox’s uDirect for InDesign

Why Variable Data Printing Is Hugely Effective for Small Businesses

Real World Examples of How Small Businesses Use Variable Data Printing

How Forward-Thinking Businesses Profit From Variable Data Printing

Package Inserts Done Right: Methods to Increase Customer Retention & Loyalty

SDS of Phoenix, AZ

SDS of Flagstaff, AZ

SDS of Lake Havasu, AZ

SDS of Las Vegas, NV

SDS of West Jordan, UT

SDS of Alaska