web-to-print

XMPie StoreFlow for Print Providers: How To Offer Customizable Online Ordering (and More!)

Most print shops in the United States can reasonably be considered small businesses. On average, they have 1-9 employees, a single location, and provide mostly localized services. Thus, it’s pretty safe to assume that the owners of these establishments take on a lot of responsibility! If you’re nodding your head because that level of responsibility describes your experience as a decision-maker in the print provider space (or perhaps understates it!), then you [...]

How to Design Variable Data Promotional Materials With Xerox’s uDirect for InDesign

It's pretty much a given that everyone wants their marketing materials to stand out. But what elements genuinely make a piece of marketing stand out? Is it flashy graphics, obnoxious (yet eye-catching) colors, or the font? Some arcane combination of all of the above? In most cases, the answer is much simpler. Standing out often just means connecting with your audience on a truly individual level. This is difficult, of course, with [...]