When you’re vying for the attention of an important client, everything that can give you a leg up over your competition helps.
One of the most affordable, effective ways to differentiate yourself from the crowd is to use print marketing. So many young businesses these days cut costs by focusing on digital outreach only. Make no mistake about it, digital marketing is highly effective—but if that’s all you’re doing, you’re selling yourself short.
Studies have confirmed that direct paper mail can be far more memorable than digital advertising (i.e., email) to the tune of being 30% more effective. Those who receive print marketing materials like brochures or even simple outreach cards tend to respond about 34% faster than they would had the offer been made digitally.
Finally, and perhaps most importantly, print marketing yields a significantly higher response rate than email. The average response rate from digital outreach campaigns is 0.12%, whereas direct hard copy mail can generate 4.4% on average.
That’s a massive difference.
Print Marketing is Even More Important in B2B than B2C
Print marketing is important in both the B2B and the B2C sectors—but since businesses tend to get a lot more offers from B2B companies than consumers do, one could easily argue that print marketing is even more important if you’re looking to land business clients.
This shouldn’t come as a surprise. Imagine that you’re a busy decision maker at a company: what catches your eye more, your overflowing email inbox or a personalized marketing letter?
Print Marketing Cuts Your Competition in Half
The price of entry for digital marketing is lower than it is for print marketing. Just about anyone with a few bucks and an internet connection can send out an email marketing campaign—it takes less effort and expense than it does to prepare a successful direct mail campaign.
However, those that do take the time to develop a print marketing campaign for the B2B sector tend to be rewarded.
While it’s a difficult statistic to track, some estimates have guessed that only 50% of small or mid-size businesses implement print mail in their marketing strategy. Even if that number is a bit off and it’s closer to 60% or 70%, that’s still a huge swath of your competition that you can completely bypass.
In-House Printing: is it Affordable?
In a word, yes.
Take a look at our post Money-Saving Small Business Office Equipment Tips & Upgrades where we discuss some of the best ways to reduce costs and make smart upgrades to your office equipment.
Being able to print your own direct mail campaigns, brochures, whitepapers, and just about anything else you can think of won’t just save money in the long run, you’ll also be capable of getting your campaigns out faster and more efficiently.
Let Smart Document Solutions Help You Reach Your Most Important Clients
The B2B sector can be pretty cutthroat with regard to competition, right?
That’s why at Smart Document Solutions we’ve got your back—our professional staff members are ready to share their years of experience with you. We make a point of getting to know each and every one of our clients and their unique business needs. That way we can connect you with the right Xerox office products for your business so that you can save money and time.
Please feel more than welcome to visit us in person. We have locations in both Phoenix and Flagstaff. Alternatively, give us a call, send us an email, or, if you have an idea of what you need to upgrade, you can click here to request a no-obligation quote.
