Most print shops in the United States can reasonably be considered small businesses. On average, they have 1-9 employees, a single location, and provide mostly localized services. Thus, it’s pretty safe to assume that the owners of these establishments take on a lot of responsibility!
If you’re nodding your head because that level of responsibility describes your experience as a decision-maker in the print provider space (or perhaps understates it!), then you know exactly how challenging it can be to not only provide your basic services, but also to manage all of the additional technologies that modern customers have come to expect—like a great website with online ordering capabilities.
Fortunately, Xerox’s XMPie StoreFlow makes setting up a robust web-to-print platform easy and affordable. Let’s learn about how to get your online storefront online fast with StoreFlow:
How Print Shops Use StoreFlow for Reliable Online Ordering With Robust Modern Features
StoreFlow is a web-to-print website system for print service providers. It provides all of the features you’d expect in a modern online ordering platform, both for your customers and, crucially, for you. For instance, the system not only allows you to accept online orders, but can also automatically prepare those orders for production and fulfillment. The goal of an online storefront should be to automate as many processes as possible, and StoreFlow delivers in spades.
One of the main concerns potential StoreFlow users have is how much control they’ll have over the look and feel of their online storefront. Obviously, staying on-brand is very important, so you wouldn’t want your website to look the same as other StoreFlow storefronts. That’s why Xerox makes it possible to completely customize your storefront with the included modifiable templates. Your logo, preferred look and feel, color scheme, and so on are all able to be customized.
“Yes, It Can Do That Too” – How StoreFlow Helps With Customer Retention in Competitive Markets
From the customer’s viewpoint, your StoreFlow-powered website will be not only user-friendly, but capable of some really nice quality-of-life improvements. A great example is the ability to to reorder a previous order. This makes repeat orders a breeze (business cards, brochures, and so on are all common repeat orders for many customers).
Customers will also be able to easily preview their orders (repeat or brand new). This helps reduce errors. After placing their order, the storefront allows them to track its status, meaning you’ll get less “is it ready yet?” calls!
From the administrative perspective, print service providers will find a lot of automation ready-to-go out of the box. For instance, since StoreFlow is compatible with tools like Adobe InDesign and capable of integrating with your inventory management system and your accounting system (most third-party systems are supported), you’ll have less manual work to do. Simply allow your customers to place their orders, let the system run, and provide the customer with their materials when they come in to pick it up.
Our Team Is Here To Help Support Print Service Providers Like You
Smart Document Solutions has a long history of supporting print service providers. Our team of expert professionals would be more than happy to help you reach your organization’s goals, whether that’s new equipment, software, or any of the many services we offer. Please feel encouraged to contact us today or request a free online quote.
